Product marketing · GTM · growth systems
Hi, I’m Hope. I shape how technical products go to market, especially when their capabilities have outgrown their story. I turn that complexity into positioning buyers understand, campaigns they act on, and GTM systems teams are glad exist.
Someone who’s got the receipts.
Elizabeth Hanfman and I have collaborated across both B2B SaaS and consumer technology. I’ll let her take the mic.
I'm particularly proud of...
Positioning, systems, and campaigns built to move a business to its next level.
Org IQRepositioned Email Vault as Org IQ, then rebuilt the go-to-market system around a sharper enterprise story spanning product marketing, lifecycle, demand, sales enablement, and customer education.
SlayTimeBuilt SlayTime’s marketing foundation through customer research, segmented positioning, onboarding, lifecycle journeys, and lean acquisition experiments across five audience verticals.
Mapped and wrote a multi-offer funnel for Six Days of Sales, carrying one commercial story across paid creative, registration, long-form sales pages, checkout, and follow-on offers.
Work philosophy
Complexity is an invitation I’m always keen to accept.
Engineers build remarkable things by going deep: into the systems, constraints, capabilities, and edge cases that make a product work. I love that depth—even when the people closest to the build have gotten a little navel-gazey about it.
What I love even more, though? Finding the human thread through all of it, then turning a constellation of features into a story the right customer can immediately recognize as “hecho pa’ mí.”
That principle underlies everything I do: translating technical possibility into commercial clarity without sanding off what made the product remarkable in the first place.
The formative years
Years in transcription quality control and enterprise localization taught me how precision behaves under deadline: where meaning gets lost, how quality is judged, and why the last 2% of editorial care matters.
GoTranscript · Freelance
Edited complex client audio, led transcript QC, coached transcribers, aligned deliverables to client specifications, and maintained a 5/5 rating across fast-turnaround work. Promoted to Senior Editor in 2022.
Deluxe Media
Worked on yet-to-be-released shows and films inside enterprise localization workflows spanning dialogue preparation, spotting, dubbing, subtitling, and multilingual delivery—where timing, consistency, and accuracy are non-negotiable.
Actively shunning the slop label since 2022
Experiments, systems, and working tools where AI application is the boring bit. The real headline? How the result made someone's life orders of magnitude easier.
Google Apps Script workflow
I really enjoy Brian Phillips’s writing, but The Ringer doesn’t send out author-specific notifications. So I built a Google Apps Script digest that scours his feed every Friday and surfaces only new articles—right when weekend-reading Hope needs them.
checkBrianPhillips()fetch author page→compare seenUrlsProperties Service→email new link(s)Interactive research tool
An interactive way to turn practitioner input and vendor documentation into a navigable HRIS stack map—useful and adaptable to buyers, and a prime product-led marketing experience.
Take a look at the HRIS Stack ExplorerYou're standing in it
Briefed, built, edited, and deployed in collaboration with AI: from Drive asset inventory, responsive visual system, and micro-interactions to accessibility and domain-ready hosting.
ElevenLabsCapitalizing on the "second job" headache
A full positioning exercise combining brand analysis, customer research, competitor mapping, and a proposed narrative for ElevenLabs Productions. It didn’t reach anyone’s desk at ElevenLabs, so I found it a home here.
lemlistUnder wraps
The outbound-intelligence kind. I’ll link to—and possibly talk about—it soon. ;)
Transmission pendingDuo-contracto
Do you need a sharp second brain for one stubborn question or someone who'll get right under the hood?
When one knot needs untying, bring me in for a focused working session. I’ll get up close and personal with the product, pressure-test its positioning, funnel, launch, or lifecycle problem, and leave you with a clear diagnosis, prioritized recommendations, and next moves your team can take pronto.
a penny for Hope's thoughtsHand me the keys and enough context to be dangerous. I’ll join the marketing function, find the gaps between product, story, systems, and execution, then help slot in the necessary pieces—whether that means starting from scratch or giving a proven product a marketing makeover.
give Hope a little more ownershipPrepping the shelves
Personal writing
First pieces coming soon.
Features & conversations
This shelf opens with the first appearance.
Recognitions & Awards
My favorite thing about our winning demo—besides the brilliant Dundie trophy—was the fact that it kept generating qualified pipeline for Org IQ (then Email Vault) weeks and months after we snagged the first prize missed the Italy trip.
(Kinda still harboring a grudge against that prize wheel, as you can tell.)
Our wedge? Tying a shiny new feature to an instantly recognizable workplace situation.
Got a promising product minus the marketing engine?