Portfolio · the actual files live here
The shelves are open.
A curated library of the research, positioning, campaigns, and systems behind the headline results. Everything below is hosted on this site.
01 · B2B SaaS & AI
Org IQ
From Email Vault to Org IQ: a repositioning and go-to-market system built to make an enterprise intelligence product legible, useful, and commercially sharper.
02 · Consumer technology
SlayTime
A 0→1 marketing foundation: customer language, audience segmentation, launch emails, and campaign creative built around the people the product could help most.
03 · Launch architecture
Six Days of Sales
One commercial story carried through a webinar, flagship event, order flow, upsell, book preorder, and high-ticket offer—with the conversion trail left visible.
04 · Capitalizing on the "second job" headache
ElevenLabs Productions
A proposed positioning evolution grounded in separate brand, customer, and competitor analyses. It didn’t reach anyone’s desk at ElevenLabs, so I found it a home here.
And, appropriately, some audio
Voice sample
Seen enough to start a conversation?